Inspired by the magic of lineage.
Whether whispered or wildly burning.
ANITO is more than a jewelry brand. It's a ritual, a remembering, a reclamation.
Rooted in the pre-colonial spiritual traditions of the Philippines, Anito draws inspiration from Babaylan healers, folk witches, and the elemental wisdom of the ancestors. Each piece is a modern relic, forged in sterling silver and gold, metals revered for their ability to conduct energy, carry intention, and protect the wearer.
Founded in New York City and handcrafted in small batches, Anito is a personal journey made tangible: a return to the sacred, to ancestral memory, and to the quiet power of adornment as spellwork.
Anito is made for those who carry the magic of their lineage, whether whispered or wildly burning.